Establish a presence on Facebook, Twitter, blog, or any other sites that shape the world of social media, it costs nothing but time on the most basic level. This will include choosing the right social media platforms, deciding the investment required, and hiring the right people who can help implement these strategies. That's because these websites are perfect ways to meet new people and get your company name well known. So it is imperative to keep them updated about different brands and products you are promoting and for this SMM and its optimization is the best tool in advancing the services. If you're new to social media marketing, let your current customers know that they can now find you on these sites.